/Comprehensive Brand Identity & Packaging Design for Beans

This project encompasses the full visual identity and packaging design for "Beans," a lively coffee shop based in Chittagong. Built around the brand's core promise of "Happiness, Delivered," the design system utilizes a striking warm red and off-white color palette, paired with custom, nature-inspired line-art illustrations. The scope of work includes the primary logo design, menu layouts, and comprehensive packaging solutions—ranging from branded paper cups and rustic takeaway bags to signature, minimalist labels for their "Bottle of Happiness" cold beverage line. To elevate the brand's marketing presence, the project also features high-impact product visuals with energetic liquid splashes and creative social media concepts. The result is a modern, cohesive, and highly engaging brand identity that stands out in the local café scene.