/Brand Identity Design for TOK

A vibrant and playful brand identity project for TOK, a local fuchka (street food) shop based in Chittagong. The concept focuses on capturing the fun, tangy, and interactive experience of eating fuchka while blending traditional street food culture with a modern, youthful aesthetic. The visual identity features bold typography, warm yellow-orange tones, and custom illustrations that highlight the preparation and enjoyment of fuchka. The branding extends across menu design, promotional materials, packaging concepts, and storefront signage, creating a cohesive and memorable customer experience. Special emphasis was placed on storytelling through visuals—showcasing the “DIY at home” concept alongside dine-in options to appeal to both convenience-driven and experience-focused customers. The design balances authenticity with a contemporary look, making the brand stand out in a competitive local food market. This project demonstrates strong skills in brand development, illustration, and creating engaging visual systems tailored for food and beverage businesses.